• Branding, Design
• October 1, 2018

For long-standing brands, refreshing the look or “maintaining relevancy” is something that companies do to increase brand interest and withstand the stormy weather of the market.  However, there are times I see companies do this and I scratch my head.  Two current companies are on my brand hit list: Dunkin’ (formerly Dunkin’ Donuts) and Mailchimp. Let’s start with Mailchimp. I …